4 Hour Work Weeks, HOA Portals, Smart Cell Phone Marketing and Entreprenuer's Best Friend

Is a 4 hour work week possible?  Lee and Andy contend with this new book by Timothy Ferriss and find a lot of merit in the potential of many of the suggestions inside the covers.  Well worth the read and very interesting to be sure.  From outsourcing your life to learning how to work for awhile, then do a mini-retirement, the lessons are for the new age - this is not your father's retirement plan - and isn't what was pitched to you, either.  We're working on Timothy as a guest upcoming.

Rich Swier, an entreprenuer's best friend, runs the blog called Pros and Cons of Hitchhiking, focusing on young companies growing ideas into a business and businesses into a living.  Pros and Cons is not only a Roger Waters album, a great resource for growing your new business.  Be sure to check him out at: swier.blogspot.com for lessons, advice, historical anecdotes and his book of the same name.

Our Business Booster was  Jon Starets of Smart Reply.  With over 2 million cell phones active in the American market (that"s a staggering 66% or more of folks who have phones) – it is no surprise to see many companies vying for control of the marketshares.  Every demographic and age person uses of cell phones. They represent easy one-to-one communication, and they can do so in many ways as they capture both voice and data transmissions. For personal use, this means quick videos and sending pictures from events.  But for retailers and direct marketers, cell phones represent a huge new opportunity.  Smart Reply, a company who has been at this a lot longer than most, is making a significant difference in Voice Marketing, Text Messaging and more for their clients.  Be sure to check out their services, which are economically priced and efficient, as well as eco-friendly. 

As Unique of the Week, we were joined in studio by Kim Gocke of portalhood.com - a very cool concept for HOA's or civic and non profit orgs, who seek to eliminate or at least subdue issues around having volunteers both produce content and upkeep that content for community bulletins, webpages and blogs.

Before PortalHood, members of neighborhood associations and local organizations had to rely upon newsletters, phone calls, and face-to-face meetings to obtain information. Too often, however, the news was old (the event already occurred) before members received notice. Group websites, too, which everyone applauded in the beginning, gradually became as interesting as day-old bread. The announcement about the Christmas gathering remained through the summer because maintenance fell upon the shoulders of one or two individuals who were too busy to take the time.

Everyone is busy, but community and group members must be informed. PortalHood satisfies the need to exchange timely news quickly and easily.  Learn more about this great service.

Join us next week for John Janstch of Duct Tape Marketing, for Carrie Lubus with Dale Carnegie and for Bryant Hinson with BestCarNow.com.

======

This week's show is brought to you by Carroll/White, with hosts Andy Greider and Lee Kantor.  Uniqueness is Power is a marketing and business growth show, broadcast live Thursdays 6-7pm eastern, and downloadable by podcast, or RSS Feed.  Please send any questions to [e-mail].

Want to take your magazine or publication online?  Visit www.bluetoad.com and use the coupon code SYBL for a nice .25 per page discount from our sister site, www.saveyourbottomline.com

Also, if you have a product or service or advice that can boost a business or know of a company innovative enough to be an Unique of the Week, drop Andy a line.